Selling guide

How to advertise Skype on your site.

There are a number of ways to integrate links to Skype into your affiliate business model. We provide a range of engaging creative to choose from, including Flash and gif banners in multiple sizes and languages. You can also choose text links to deep link to our product pages.

If you want to get creative with your links, you can use our Custom Link builder and design your own. Simply create the image or text link you’d like to use (remember to follow our brand guidelines (user name:skype; password:br4nd), code it with your affiliate ID and choose the destination page on skype.com to link to.

You can choose from any number of business models to suit your needs. Here’s a list of various approaches you can adopt with tips on optimizing your activity for each.

Content sites

The best content sites display compelling, original content that is up to date with the latest Skype offers and new products. Regularly updated sites increase the likelihood that search engines like Google will crawl your site and rank you higher.

Describe the unique features of Skype to your target audience. As an example for students, tell them about cheap international SMS from Skype; for international travelers, tell them about the great ways to make cheap international calls using either pay as you go Skype Credit or monthly subscriptions; for business users, tell them about the great cost savings Skype can make them and how easy it is to set up.

Cash back sites

Our generous 25% commission on all Skype products ensures you’ll have plenty of opportunity to offer significant savings to your customers.

Shopping or Price comparison sites

Shopping or price comparison sites generate excellent conversions as they provide exactly what a customer needs to make an informed decision. We have a full range of competitively-priced Skype Certified hardware in our store and you can use our daily updated product feed to provide up-to-date hardware prices and offers on your site.